When I say PPC, you may immediately think of Pay Per Click but in this context, it is basically Pay Per Call. This is a type of performance marketing that enables marketers to produce quality calls on behalf of the advertisers. Whether you believe it or not, it is almost similar to how performance networks do in tracking conversions and calls as well but only here, pay per calls are designed to track calls.
The main goal for pay per call marketing campaign is drive calls from prospect customers to connect directly over the phone either with yourself or through an agent. Basically, these are considered as hot leads due to the reason that potential customers are taking action by means of contacting the number and ask for further info. Well depending on the conversion point defined on pay per call marketing, if the affiliate has sent a call successfully, they will be paid in return. Many people actually prefer pay per call when it comes to increasing conversion rates believe it or not.
Someone who wants to call a certain phone number is likely motivated to buy the product or the service offered by the advertiser. Well, this is true particularly with quality of live calls compared to web forms. It doesn’t indicate that they will be contacted immediately if ever a visitor requested more info through a web form. The visitor’s interest level into the product or service offered by the advertiser will quickly drop unless, the marketer contacted them on the right time.
One of the major advantages of running pay per call marketing is the fact that there are many markets that are unsaturated meaning, less competition. As you opt to run pay per call campaigns, the affiliates will be able to run as well their offers on the traffic sources that’ll otherwise cause them troubles.
As a matter of fact, there is now a great push for the different ads on multiple sources. Back in the days, it may be enough to have text based or banner advertisements but if you do it today, you may see your investments go to waste. We are now noticing action specific ads as well as pay per call to which both Facebook and Google are pushing for. Mainly because of the nature that the pay per call marketing has, the verticals that are performing well are also the ones that are time sensitive. As a matter of fact, it will be preferable if you are going to stick with the local pay per call marketing which includes auto such as truck, locksmith, home services like emergency and handyman, health similar to dentists and personal trainer and also, legal from lawyer and bail bonds.